About this Project

 This Plans Book was developed for the National Student Advertising Competition (NSAC) in response to the NFL’s initiative to unify its youth platforms. Centered on health and wellness, the campaign introduces “Win As One” as a unifying message for Generation Alpha and their Millennial parents.

Designed in collaboration, the book translates a high volume of strategy and research into a structured corporate system. I contributed to the campaign and led the design of the plans book, organizing dense content through clear hierarchy, grid systems, and typographic consistency.

This plans book was awarded Best Pitch Deck at the district level in Orlando, Florida.

•  Art Direction 
• Layout Design 
• Typography 
• Information Design 
• Creative Direction