Event Poster Design | Typography

Created for my Typography course, this poster was part of an assignment focused on using type as the primary visual element to promote an event. I chose to design a poster for a fictional snowboard competition, blending expressive typography with minimal illustration to capture the energy and motion of the sport.

After many sketches, I landed on this layout for the poster. The winding snow path subtly forms an “SBC” shape, reinforcing the event’s theme and title while guiding the viewer’s eye down the page. The bold, modern type treatment stands out against the winter backdrop and evokes a youthful, dynamic tone. While illustrations of snowboarders add context and movement, the layout, composition, and visual rhythm are driven primarily by the typography.

This piece explores the balance between type and image, showcasing how lettering can be both informational and atmospheric in event promotion.