About this Project

This poster explores typography as the primary visual element within an event promotion context. Designed for a fictional snowboard competition, the piece combines expressive type with minimal illustration to capture energy and movement.

The layout is driven by a winding snow path that subtly forms “SBC,” guiding the viewer’s eye through the composition while reinforcing the event identity. Bold, modern typography contrasts against the winter backdrop, creating a dynamic and youthful tone.

The project highlights how typography can function beyond information—acting as both a structural and atmospheric element within a composition.

• Typography 
• Poster Design 
• Layout & Composition 
• Visual Hierarchy