About this Project

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This advertising campaign was developed in collaboration with a team as part of my Agency Design course, where we worked directly with a real-world client: AT&T. The challenge was to build a fully integrated campaign tailored to AT&T’s brand values, market goals, and target audience.

Our campaign, titled “Empowering Every Moment,” centered around the idea of technology enabling meaningful, everyday experiences. We created a complete campaign package including influencer strategy, digital ads, social content, out-of-home activations, and in-store engagement concepts. Highlights included immersive concepts like a Phone Booth, History Tunnel, Future Mirror installation, and a multi-zone event experience.

Our team’s work was awarded 1st place in the final client pitch competition, standing out for its creative direction, execution, and strong strategic alignment with AT&T’s brand mission.