About this Project

This project reimagines Café El Coquí with a refreshed visual identity and a complete packaging system, designed to enhance shelf presence while honoring its Puerto Rican heritage.

The redesign explores how cultural authenticity and modern clarity can coexist within a contemporary retail environment. A refined visual language balances warmth and nostalgia with clean typography and structured layouts, ensuring the product feels both rooted and relevant.

The project includes a cohesive packaging system—from logo refinement and panel hierarchy to dieline development and production-ready mockups. The final result is a polished, market-ready package that strengthens brand storytelling while improving visual impact in competitive retail spaces.

• Brand Identity
• Packaging Design
• Dielines
• Shelf Strategy