About this Project
Brand & Packaging Redesign | Packaging Design
This project was created as part of my Packaging Design course, where the goal was to redesign an existing product to make it more marketable while showcasing technical and creative design skills. I chose Café El Coquí, a Puerto Rican coffee brand, and gave it a refreshed identity that better reflects its heritage, quality, and consumer appeal.
The project involved reworking the visual identity, including an optional logo redesign, and developing a full packaging system—from dielines and panels to mockups and layout. The final design emphasizes clean, modern visuals while maintaining cultural authenticity and warmth, helping El Coquí stand out on shelves and connect with both nostalgic and new consumers.
This redesign highlights my ability to balance brand storytelling, market appeal, and production-ready design, resulting in a polished, professional package built for real-world application.
Dieline
Pannels
In Real Life
