About this Project

Your Way is an integrated campaign concept repositioning Eggo as a flexible, anytime meal rather than a brand limited to breakfast nostalgia.

The strategy highlights convenience, versatility, and personality, targeting audiences from busy parents to college students. Through playful art direction and modern messaging, the campaign reframes Eggo as a customizable option that fits different lifestyles throughout the day.

The project includes campaign strategy, audience personas, and integrated advertising executions designed for digital and out-of-home media.

• Art Direction
• Campaign Concept Development
• Brand Strategy
• Out-of-Home (Billboards & Bus Shelters)
• Social Media Campaign (Instagram)