About this Project

SAKE is a fast-casual Japanese restaurant brand concept developed through rapid ideation. The identity blends traditional Japanese visual references with a modern, approachable sensibility.

The system uses refined typography, modular logo structures, and flexible layout rules to support both in-store and take-out applications. A concise graphic standards framework ensures consistency across touchpoints, including adaptable packaging elements.

The project highlights strong conceptual clarity, efficient decision-making, and disciplined execution under time constraints.

• Brand Identity 
• Typography 
• Logo Systems 
• Graphic Standards 
• Packaging Concepts