About this Project
66-page publication | Publication Design I & II
Created across two advanced publication design courses, the 66-page corporate annual report for Ferrari engages corporate communication and high-impact layout design. This project was to help organize complex information into a more cohesive and visually compelling product while addressing content such as stakeholder messages, operational review, and financial disclosures.
The design process focused on an understanding of Ferrari's brand identity and drew upon the themes of precision, performance, and refinement. I employed thought-provoking typographic systems, an agile text block and grid, and editorially rich infographics for clarity and continuity of content, while ensuring it was elevated and rich enough for the reader from a global luxury brand. This work illustrates the design process of not only executing technical design but also editorial decision making across multiple conceptual pages of a print publication.
